Award-winning marketing professional experienced in print design, direct mail, branding, editorial design, multimedia design, photography, and writing.
Award-winning marketing professional experienced in print design, direct mail, branding, editorial design, multimedia design, photography, and writing.
Summary
Independent Freelance Designer 2008 – Present
(Various Clients)
Graphic Designer
•Develop new brand identities and Web sites for several organizations.
•Design newsletters, brochures and other print material for various clients.
•Conduct market research, write marketing plans and develop marketing strategies.
•Create static and animated Flash banners, as well as manage Google Adwords and Facebook Adverts for those banners.
Harland Clarke Marketing Services, Mounds View, MN 1999 – 2008
(formerly Liberty Enterprises, Inc.)
Sr. Graphic Designer, 2004 – 2008
•Responsible for designing and implementing corporate brand for internal pieces,
including four 12- to 16-page catalogs in 2008.
•Managed design and compliance of seasonal direct mail program,
which included 17 seasonal designs and consisted of 76 design documents.
•Handled design awards submissions for our design team, resulting in
22 national design awards for our department in three years.
•Coordinated and developed new processes between multiple locations
due to recent acquisitions and mergers.
•Handled large projects and issues that arose when the creative director
was out of the office.
•Wrote regularly for company publications and assisted as a back-up
marketing copywriter.
Graphic Designer, Liberty Enterprises, Inc., 2002 – 2004
•Created direct mail programs, posters, brochures and other print material with an
average turn-around time of less than 48 hours for financial institutions nationwide.
•Designed quarterly newsletters for 11+ clients.
•Managed our youth marketing Web programs for over two months until a full-time
Web designer was hired, during which time I launched 12+ client sites per week.
•Shot custom photography for several campaigns.
•Conducted an internal time/efficiency study within our department,
including a 10-page report detailing how our department could save time
and increase productivity.
Multimedia Designer, Liberty Enterprises, Inc., 1999 – 2002
•Designed an online 3-D virtual credit union (Liberty e-creditunion®).
•Designed animated (Flash) screensavers for annual conference trade show booths.
•Created two interactive check catalogs on CD-Rom for clients and sales reps.
•Designed and produced several interactive training programs on CD-Rom.
•Managed design and execution of the email newsletter CU-Mail®.
Work Experience
United States Navy (Reserve Component) 2002 – 2007
Intelligence Specialist, Second Class Petty Officer
•Provided ongoing intelligence support for Joint Intelligence Center, Pacific.
•Provided photography and public affairs support for command and unit events.
•Provided public affairs support for the Duluth Air Show in 2003 and published three event photos with the Associated Press.
•Reserve Intelligence Area 10 Bluejacket Sailor of the Year – 2004
•Minnesota Bluejacket Sailor of the Year – 2003
Military
Northwestern College, St. Paul, MN
B.S. in Communication Studies
The Art Institute of Minnesota, Minneapolis, MN
A.S. in Multimedia Design
Education
University of St. Thomas – School of Business, Minneapolis, MN
Mini Masters of Marketing Management – June 2009
Easel Training, St. Paul, MN
Flash Rich Content Creation – May 2009
Adobe Dreamweaver Website Development – June 2009
Certifications
Adobe InDesign
Adobe Photoshop
Adobe Illustrator
Adobe Flash
Adobe Dreamweaver
Software
CUNA Diamond Awards: Diamond – 2007
Client: Solidarity Community Credit Union
CUNA Diamond Awards: Merit – 2006
Client: Oklahoma Employees
Design Awards
Adobe Acrobat Professional
Microsoft Word
Microsoft Powerpoint
Microsoft Excel
Mac and PC platforms
Yellow Ribbon Churches (www.yellowribbonchurches.org) 2009 - Present
Co-founder and Communications Manager
•Manage all marketing, PR, editing, graphic design and web content for the site.
•Assist churches across Minnesota in starting military ministries within
their congregations.
•Create and edit workshop and instructional material for churches and families.
Volunteer
Lisa Anderson
American Marketing Association
Marketing Communications Committee
Memberships